DesktopLandingPage5.0.jpg

Problem

Scoops was a startup I founded to help ux researchers and product managers conduct market research - it was a survey panel that let you:
1. Survey your target market, then follow-up with them and interview based on how they answered.
2. Get better quality data from participants that cared about helping you reach your goals

Some stats:
- 400+ upvotes on Product Hunt (4th product of the day)
- $900/mth revenue
- 100+ paying customers, $34 ARPU
- Customers included Hiten Shah, founder of Kissmetrics and Crazyegg
- 32% of customers saying they’d be very disappointed if Scoops disappeared overnight.

You helped us avoid a pivot and stay on track. So thank you, I've told three people about your service since. I do love it!

- Dan Sneider, GetStigma

The body copy reads: “When you pose a question, we ask you for your name, what you’re working on, and more. We do this to show the respondents who’s actually behind the research.  What this leads to is better data. 65% of respondents have left unincentivized comments. They want to help - they’re not clicking randomly just to get the carrot on the stick.”

The body copy reads: “When you pose a question, we ask you for your name, what you’re working on, and more. We do this to show the respondents who’s actually behind the research.

What this leads to is better data. 65% of respondents have left unincentivized comments. They want to help - they’re not clicking randomly just to get the carrot on the stick.”

 
The results page.

The results page.

 
 
You can see our value propositions here. 1. the quality of answers is fantastic, 2. you can select any and all of the respondents and ask a follow-up question or interview them.

You can see our value propositions here. 1. the quality of answers is fantastic, 2. you can select any and all of the respondents and ask a follow-up question or interview them.

 

Hypothesis & value propositions

I had a core belief - respondents wanted to help researchers, but you had to give them a reason to care beyond simply paying them money. So I designed a personal experience for the respondents where they’d see the name of the person asking them along with an explanation of what they were working on and why.

What this led to was respondents who would stick around after answering questions to be interviewed, and higher quality answers.

Instead of no-name corporation trying to mine your data, we positioned it as “Jeremy from Vancouver asking for your help.” That’s how we got the great data and kept the respondent hanging around for any subsequent questions or interviews

Instead of no-name corporation trying to mine your data, we positioned it as “Jeremy from Vancouver asking for your help.” That’s how we got the great data and kept the respondent hanging around for any subsequent questions or interviews

Results

We proved our hypothesis true - our customers loved us for our data quality and engaged respondents. The difficulty was scaling the experience to be able to include a myriad of people who would be willing to answer questions. We knew this would be the toughest challenge from the start and we had some strategies to try to mitigate the risk, but ultimately we feel like it will be a long and difficult grind to be able to scale this business.

DesktopLandingPage5.0.jpg