Scoops was a startup I founded to help ux researchers and product managers conduct market research - it was a survey panel that let you:
1. Survey your target market, then follow-up with them and interview based on how they answered.
2. Get better quality data from participants that cared about helping you reach your goals
- 400+ upvotes on Product Hunt (4th product of the day)
- $900/mth revenue
- 100+ paying customers, $34 ARPU
- Customers included Hiten Shah, founder of Kissmetrics and Crazyegg
- 32% of customers saying they’d be very disappointed if Scoops disappeared overnight.
Hypothesis & value propositions
I had a core belief - respondents wanted to help researchers, but you had to give them a reason to care beyond simply paying them money. So I designed a personal experience for the respondents where they’d see the name of the person asking them along with an explanation of what they were working on and why.
What this led to was respondents who would stick around after answering questions to be interviewed, and higher quality answers.
We proved our hypothesis true - our customers loved us for our data quality and engaged respondents. The difficulty was scaling the experience to be able to include a myriad of people who would be willing to answer questions. We knew this would be the toughest challenge from the start and we had some strategies to try to mitigate the risk, but ultimately we feel like it will be a long and difficult grind to be able to scale this business.